Vascular surgeon Dr. Michael Cohen has a passion for the game of golf, leading him into the business of golf, and eventually, collaboration with Arnold Palmer. Mike loved sending greeting cards to friends, relatives and business associates and he constantly sought out cards with a golf theme. Wrestling with the idea for a greeting and note card company designed specifically around golf, a Pinehurst caddy with poor vision inadvertently gave rise to a great name for a company, insideRight.
At Pinehurst No. 2, Cohen was paired with a caddy that read his putts for the entire 18 holes, all inside right. Later, Cohen asked how it was possible that every putt could have been inside right. The caddy admitted to having poor vision, but the name was ideal for Cohen’s golf cards.
Today, insideRight is acclaimed as the premier golf greeting card company. Through compelling photography in combination with dynamic, yet realistic graphic enhancement, the company produces a spectacular line of holiday, note and greeting cards along with a wonderful collection of golf theme magnets. On their website, brilliantly detailed e-cards are available to visitors, at no charge! In 2001, the insideRight Brian Morgan holiday card, “St. Andrews in the Snow,” was chosen for inclusion by the USGA in its holiday card packet, mailed to 1.5 million members. insideRight had once again been selected by the USGA for inclusion in its holiday card packet.
Exclusive Arnold Palmer Collection
:: Click Here :: For Video Message from Mr. Palmer
In May, insideRight announced that it would collaborate with Arnold Palmer to create a special edition series of note cards featuring classic Palmer images and quotes. The cards will chronicle Palmer’s life and love for the game of golf with vintage photos, along with witty thought-provoking quotes from Palmer, his friends, and other greats of the game. The Collection is now available with a portion of the sales to be donated to the Arnold Palmer Hospital for Children and Women through Champions for Children, a major fundraiser for the Orlando, Florida based hospital.
“To work with Arnold Palmer is a thrill and incredible privilege. He is one of the great golfers of any era, but an even greater humanitarian”, said CEO and founder Cohen. “We’re confident that our cards will capture the essence of who he is, both on and off the course. The collection will be both creative and endearing.” The boxed series of 5-by-7 inch cards will include photos from Palmer’s personal collection.
Being insideRight’s trademark, the cards will be the highest quality, graphics and photos, and printed on 12 point , U.V. coated stock as insideRight’s other award-wining collections.
Classic Golf Collections
The product line features 8, 12 and 16 card boxed sets. The original four box collection consists of 3 cards of 4 different designs featuring superb photography and graphics. A single comparable card of this quality would easily sell for $2.95.
All cards are of the highest quality graphics and photos, and printed on 12 point , U.V. coated stock. These cards also make great corporate gifts for the golf industry or any industry whose clients happen to be golfers. These collections have proven to be a popular product for fundraising groups. There are eight varieties of golf photos and illustrated magnets featuring golf-inspired phrases in the initial Magnet Collection ($2.50 each).
Former President George Bush is a fan and had this to say: “Many thanks for passing along these terrific golf cards. Some of them perfectly sum up my game, and those that don’t sure remind me of a person to send them to.”
E-Cards for Free
insideRight has taken its popular note cards and made them available for sending via the internet, at no charge. These free e-cards are a terrific way to stay in touch with clients, friends or just to say I’m thinking of you. These graphic images are of the same top quality as the regular cards lines. “We believe ours is the only golf dedicated e-cards system utilizing such high quality images,” boasts Cohen. The free e-card are available on the web at www.insideRight.com
For the devout golfer, what could be more appropriate then a golf card from insideRight? For more information about the insideRight collection call toll free: 1-877-DBL-EAGL(325-3245) or to view the entire collection, visit www.insideRight.com
Golf Journeys, 2002